Facilitate the visual launch of Mr. C Residences Downtown in partnership with London-based agency Noë & Associates, using the brand's existing Jumeirah residences to create content for a new development, acting as on-the-ground production lead between London's creative direction and Dubai's logistical realities.

Provided the regional expertise necessary to navigate a sensitive, live residential environment with discretion. Delivered a suite of assets that maintained Cipriani's Italian heritage while speaking to the Dubai luxury market.