MR PORTER (Net-a-Porter Group, Richemont) — MR PORTER In America | Emily Lucas

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Selected

Projects

Production

Condé Nast — Vogue Arabia Relaunch, produced by Emily Lucas

Condé Nast — Vogue Arabia Relaunch, produced by Emily Lucas

MR PORTER — Finneas, produced by Emily Lucas

Bvlgari — Bvlgari x Vogue Arabia, produced by Emily Lucas

Stone Island — The Life Aquatic, produced by Emily Lucas

Aman

Saudi Arabia

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MR PORTER (Net-a-Porter Group, Richemont)

The Elder Statesman →

MR PORTER In America

2023

The Task

Lead US production for 'MR PORTER In America': a 360° multi-brand integrated campaign spanning LA, New York, and Miami, coordinating shoots with brand partnerships for Hennessy, editorial partnerships with The Elder Statesman, Polite Worldwide, and Greg Lauren, across photography, film, and digital.

The Outcome

Generated 2.65M views and a 75% engagement uplift. Built and managed the on-the-ground US production framework for one of MR PORTER's flagship annual campaigns.

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Stills ProductionVideo ProductionEditorial DirectionCasting