All Work — Emily Lucas portfolio hero, One&Only Moonlight Basin
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01
01 | PORTER | October Cover x Jessica Chastain
02
02 | ESQUIRE UK | Cover Story x Paul Anthony Kelly
03
03 | CONDÉ NAST | Vogue Arabia Relaunch
04
04 | AMAN | Saudi Arabia & Dubai
05
05 | MR PORTER | Finneas
06
07
07 | CIPRIANI | MR C Residence Dubai
08
08 | MR PORTER | In America
09
09 | COLUMBIA SPORTSWEAR | Light Your Path
10
10 | MASTERCARD | Sail Grand Prix x Luís Figo
11
11 | NIKE | Global Vomero 18 Activation
12
13
13 | CHARLOTTE TILBURY | Disney 100 Campaign
14
14 | LOUIS VUITTON | The Glass Magazine
15
15 | HARVEY NICHOLS | Festive, Beauty
16
16 | GUESS | Global Ramadan Campaign
17
17 | SIRO HOTEL | Campaign
18
18 | HAMILTON WATCHES | Ventura XXL Campaign
19
19 | JUMEIRAH | Jumeirah Beach Hotel Al Bahar Villa
20
20 | BVLGARI | Bvlgari x Vogue
21
21 | STONE ISLAND | The Life Aquatic, With Stone Island
22
22 | MR PORTER | Social Media Strategy
23
23 | MR PORTER | Editorial & Visual Research
24
24 | TRIPPIN | Journalism & Visual Research
25
25 | VOGUE ARABIA | Visual Research
© 2026 Emily Lucas
MR PORTER
Social Media Strategy
2022

Led social media production strategy at MR PORTER for its Gen Z audience push, building and launching the content calendar adopted by the social team, working alongside the Social Art Director, Editor, Strategist and Influencer & Partnerships Manager. The TikTok channel grew to 50K followers in its first year via the Helping Hands and Ask Mr Porter franchise formats.

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Social Media StrategyGen Z ResearchContent ProductionBrand Strategy