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Strategy & Editorial — Emily Lucas portfolio hero
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Strategy & Editorial
Strategy & Editorial

Cultural work across writing and production, bound by an editorial position that centers representation from inside the culture itself. Authored features for Trippin and MR PORTER. Production rooted in subcultures — Black British literary culture, Saudi Arabian poetry, London's queer community, London's roller skating scene — each strategized and produced from within.

MR PORTER
Championing Subcultures
MR PORTER
Calling All Women: Why You Should Shop (For Yourself) On MR PORTER
2023
The Task

Selected by the MR PORTER editorial team as one of three staffers profiled in this editorial on women shopping menswear. Contributed personal style commentary and posed for an editorial fashion shoot styling menswear pieces from the site.

The Outcome

Featured in the November 2023 editorial alongside MR PORTER's Fashion Editor and Senior Editor, photographed by Suleika Mueller and styled by Charlie Schneider-Jacobson. Brought a Tokyo-raised perspective to the piece, speaking on the influence of Japanese design philosophy on personal style by highlighting brands including KAPITAL and Sacai. Intentionally bringing attention to the cultural orientation toward capsule wardrobes built from timeless, well-crafted pieces designed to last. The editorial sat as part of MR PORTER's broader conversation on dissolving menswear/womenswear distinctions, a thread the brand has been building publicly over several years.

Featured EditorialCultural Commentary